Tuesday, November 26, 2019
My aim is to investigate the rate of photosynthesis from a plant in water Essay Example
My aim is to investigate the rate of photosynthesis from a plant in water Essay Example My aim is to investigate the rate of photosynthesis from a plant in water Essay My aim is to investigate the rate of photosynthesis from a plant in water Essay as I explained earlier in my background knowledge. On my graph of all the results, there are a few obviously different results, but none look like they were that weird. But when I put the separate plants results into separate graphs it showed that all the results were completely different, except for the third one because all the lines, although they were decreasing, they were all decreasing from different amounts of bubbles to another test of the same plant. For example, the third test on the second plant: the number of bubbles at five cms away from the light was 69 whereas the other two were 35 and 32. These weird results will uneven our average, and it isnt a very fair test of accuracy. The only plant that did have the most near results to each other was the third plant, so if we wanted a more fair result we could just average those up but then we wouldnt have much to compare to. If two out of three sets of results are dodgy then this must mean there is something wrong with the way we were doing our experiment. From our averaged graph there is an obvious pattern, the number of bubbles produced by the plant starts of at a high number usually between fifty and sixty and then decreases steadily until it gets to twenty five cms away from the light where then it still decreases but less steeply than before. EVALUATION: Our experiment didnt go to well because although we managed to keep everything under control as much as possible, and we didnt get a huge amount of freak results, it still isnt a very reliable way of testing what we wanted to find out as it is way too basic. If we wanted to use the same method but improve it we could involve more people so that we would be able to check we had counted the bubbles correctly. Also we would need to control the background light as it would interfere with the experiment, but we didnt have the means for it this time. Because of all these problems the strange results we got are very likely to be accuracy problems when counting the bubbles. It isnt a fair test to have one person counting them all because they might not count properly, but a way of solving this is to have a few people counting so that the results would be more exact. The background lighting interferes because it adds to the rate of photosynthesis when we want to be testing from a certain light intensity. We managed to keep the temperature pretty much the same for the whole experiment, it dipped between 23c and 25c, so even though we did as best as we could, if there was a way of keeping a constant level temperature it would make the test a lot more fair. An even better way of improving this experiment would be under properly controlled conditions where we wouldnt need to rely on someone having to count the bubbles, and we could use more reliable tools.
Saturday, November 23, 2019
Mark Dawson Shares His Secret Facebook Ads Strategy
Mark Dawson Shares His Secret Facebook Ads Strategy Facebook Ads for Authors (with Mark Dawson) Last updated: 04/11/2018Most authors in the self-publishing game will know Mark Dawsonââ¬â¢s name. As the author of the highly successful John Milton thrillers, Mark has become one of the most successful indie novelists working today - in large part thanks to his keen understanding of book marketing and Facebook Advertising in particular.Based on an interview with Reedsy (that you can watch below), this post will show you how Mark has used Facebook ads as a tool to build his career as a novelist (as well as his mailing list) - and how you can do the same. What is Facebook Advertising?Facebook Advertising is the core business of the worldââ¬â¢s most popular social network. Mark Zuckerberg doesnââ¬â¢t make any money when you post pictures of your cat. He does, however, make a fortune allowing advertisers to target audiences in a very focused way, thanks to the enormous amount of data they have on their users.How can authors best use Facebook Ads?At the most basic level, authors can use Facebook ads to find readers who have an interest in books similar to theirs. Finding and leveraging comparable authors has long been at the center of Markââ¬â¢s strategy.ââ¬Å"My books are often compared in their genre to Lee Child, so one of the things that I do on Facebook is to serve ads just to people who know or like Lee Child - fans of his fan page, fans of the Jack Reacher fan page, and so on.ââ¬Å"You want to find a similar author in your genre like that who you can use to make sure that your ads are shown to people who are likely to like your books.â⬠One of the benefits of using Facebook ads is the ability to test audience sets. For as little as $5 a day, you can deliver your ads to different ââ¬Ësetsââ¬â¢ of audiences so you can see whether your ad appeals more to readers of Robin Hobb or Terry Brooks; to followers of Tony Robbins, or Gary Vaynerchuk. ââ¬Å"I can typically make most days a 100% return on investment (ROI). Iââ¬â¢m spending around $300-$350 in Facebook ads every day, and I make around $600-$700 a day from it.â⬠Naturally, your ability to continually reach new readers this way is limited by the size of the audience your targeting.ââ¬Å"There are some authors in other genres - romance is particularly good for this, as it is for just about everything else - who are also encountering huge success with this. Thereââ¬â¢s one author in particular who was selling $200 worth of her box set every month, and last month sold $1500. Obviously, youââ¬â¢ve got to invest in the ads, but she is making a 500% ROI: pay $1 get $5.â⬠But beyond creating a simple ad that urges readers to buy your product, Mark uses a couple of ââ¬Ëintermediateââ¬â¢ techniques for boosting direct sales with Facebook ads:1. Generate a ââ¬Ëlookalikeââ¬â¢ audienceââ¬Å"For those who donââ¬â¢t know what one is, you can im port your mailing list into Facebook and then tell them: ââ¬Ëplease, generate a lookalike audience based on this mailing list.ââ¬â¢ Facebook will then try to assess what the people have in common in your mailing list, and algorithmically search for people matching the same interests, demographics, etc.ââ¬Å"The results of these ââ¬Ëlookalikeââ¬â¢ campaigns are sometimes better than the ones based on audiences with a shared interest. My best sales ad for one of the boxed sets I have on sale is a 2.2M list of people based in the United States defined as a ââ¬Ëlookalikeââ¬â¢ of my mailing list. I optimize the ads for clicks and typically generate a 50-100% ROI every day.â⬠2. Advertise to people on your mailing listOne thing that Facebook allows you to do is to import the email addresses from your mailing list and match these email addresses with Facebook accounts (provided that these people have one). You can then serve ads to these people as well.ââ¬Å"Some pe ople might ask why Iââ¬â¢m saying the same thing twice. ââ¬ËYouââ¬â¢re already sending them an email asking them to buy the book.ââ¬â¢Ã¢â¬Å"Well, not all emails are opened (50% is already a very high open rate), and itââ¬â¢s a standard advertising theory that it takes more than one touch for someone to make a buying decision. So that kind of joined-up campaign is going to be more effective than just an email blast or just a Facebook campaign.Some marketers reckon that ââ¬Ëeffective frequencyââ¬â¢ - or number of times a customer has to see an advertising message for it to take hold - can be as high as 10 (or more). So instead of emailing subscribers ten times and getting dumped in the spam folder, you can ensure that your book rises to the top of their mind.â⬠These are some of the techniques Mark has used to become a publishing titan - but their execution requires a bit of finesse and self-education. You can join the waiting list for Mark Dawsonââ¬â¢s Advertising for Authors, a paid course that is the best on offer, in our opinion. Or as an alternative, check out Reedsy Learningââ¬â¢s Facebook Ads for Authors course - which is free. (Disclosure: if you end up registering for any of Mark's courses, Reedsy may receive a small affiliate payment.)If you have any questions or thoughts on using Facebook ads to market your book, drop us a message in the comments below.
Thursday, November 21, 2019
Northern Short Grass Research Paper Example | Topics and Well Written Essays - 5000 words
Northern Short Grass - Research Paper Example The common animals of the region are bison, cattle, pronghorn, sharp tailed grouse and dung beetle. The grassland soil is probably the richest in the world. The soil of the short grass land is an amalgamation of metamorphic and igneous outwash, limestone, sandstone, shale and loess. The important soil types are mollisols and alfisol. In the past few decades the shortgrass ecosystem has been declared as an endangered habitat due to human invasion. Some of the terms that will be frequently used in this research paper are defined below: Johnson (2001) defines the below mentioned terms in the book ââ¬Å"A Walk in the Prairieâ⬠. Prairie: Prairie is a word used for grasslands in North America. The climate of the prairie habitat does not allow the growth of trees. It allows only the growth of small plants (Johnson, 2001). Grassland: A biome where only grass and small plants grow and where the climate is not suitable for the growth of tall trees (Johnson, 2001). Shortgrass: It is a typ e of prairie where the amount of precipitation is very low and because of which the plants in the region are not taller than a personââ¬â¢s knee (Johnson, 2001). Tallgrass: It is another kind of prairie where the amount of precipitation is sufficient for the growth of tall plants (Johnson, 2001). ... According to Malin prairies are the large area of grassland or natural meadows. They have their own type of vegetation which contains less tress and more grass, flowers and other herbs. The height of the grass in the grasslands varies depending upon the type of soil and the amount of precipitation. Grasslands are those areas which, on one hand, are too moist for the deserts and on the other hand are too dry for the growth of forest type of vegetation. They exist due to the seasonal droughts, continuous grazing by the herbivores and occasional fires. These three factors play an important role in preventing the growth of large trees and shrubs. The three types of grasslands are tropical, temperate and cold. However we will restrict ourselves to the discussion of temperate grasslands since shortgrass prairie of the Northern America falls in this category. The aim of this paper is to discuss the shortgrass prairies in North America. The methodology of the research is based on exploration of the relevant literature for a detailed understanding of the topic. Authentic websites and peer reviewed articles and books have been consulted. Several problems related to the area under discussion have been brought into light for a better future of the short grasslands of North America. Maps, diagrams and charts have been included for a detailed understanding of the topic. Pic. 1: Map of grasslands in North America (Source: FAO. 2005) http://www.fao.org/docrep/008/y8344e/y8344e0d.htm Tinker and Hild (2005) describe the location of the grasslands in North America which are found in the east of Rocky Mountains from Nebraska and Wyoming southward through the high plains. The North American grasslands spread in the east between the Great Lakes and Ohio River going as far as Indiana
Tuesday, November 19, 2019
International information an E business strategies Assignment
International information an E business strategies - Assignment Example Internet network architecture involves the use of architectural techniques in the field of internet networking technology. There are different components of the internet network architecture and technology. Client. Comprises the physical devices such as computers, mobile devices and notebooks that are linked to the wireless network area. Satellite. A satellite is used in the catching and distribution of signals over the network. Network adapters. These are used to set up or configure the internet technology in the operating system. Examples of network adapters for accessing the internet are LAN cards and modems. Routers. Transmit data from one place to the other in the form of data packets. Access points. Transmit data between wired and wireless technology. . Bridges. Used to establish connections between wired networks such as Ethernet and wireless networks such as LAN. Act as points of control in the network architecture. The use of electronic communications changes market trends. Businesses will rush to adapt to emerging trends of marketing. Social networks such as Facebook and YouTube are preferred over search engines due to the interactive nature with the clients. Environmental scanning has a role in shaping the current business strategies (Kalakota & Robinson, 2010). It gives an overview to the organization on the current technological innovations, impact the information will have on the society, cultural and economic factors of a country as well as international contributions. An online marketplace is segmented into various portions. The customer segment comprises existing and new customers, web-savvy and non web-savvy, specific needs customers, and those that are in different... E- Business is a concept that describes the arrangement organizations redesign to incorporate internet services in their business structures, processes and services. It entails the use of electronic devices in the processing and sharing of data to ease interactions with systems and services.Entrepreneurs are faced with decision making challenges resulting from increased globalization, rapid technological challenges and competition. As a result, new knowledge creates a competitive advantage.Entrepreneurs gather information from the external environment and interpret it through organizational learning to improve problem solving. The external environment ranges from the task environment (competition, customers, and suppliers) to the general environment. To realize the full benefits of the internet, organizations need to reinvent their business processes to incorporate the rapidly changing technology. The assembly of computer hardware in computer networking is called computer architectur e. Internet network architecture involves the use of architectural techniques in the field of internet networking technology. There are different components of the internet network architecture and technology. An online marketplace is segmented into various portions. The customer segment comprises existing and new customers, web-savvy and non web-savvy, specific needs customers, and those that are in different demographies.
Sunday, November 17, 2019
Financial Statement Review Essay Example for Free
Financial Statement Review Essay What is the net income for the current fiscal year? Is it up or down from the prior year? Why would this information be important to investors? The total consolidated net income for Fiscal Year 2015 is $17,099 million dollars. This is amount is up from the previous Fiscal Year (2014) which had a consolidated net income of $16,695 million dollars. This information can be found on page 38 of the Walmart 2015 Annual Report. This information would be of importance to investors because it indicates whether the company is prospering financially and generating revenue. What is the ending balance in stockholdersââ¬â¢ equity? Why would a labor union potentially be interested in this information? The ending balance in stockholdersââ¬â¢ equity is $323 million dollars. This information can be found on page 40 of the Annual Report. This information would be of potential interest to a labor union because it provides information that could be used in determining labor rates, work salaries, and employee benefits. What is the total value of assets? Why would this information be important to a potential creditor? The total values of assets is $101,381 million dollars which can be found on page 60 of the Annual Report. This information would be of importance to a potential creditor because it provides an indication of whether the company would be able to repay any accumulated debt. It also provides a picture of how liquid those assets might be. What is the total cash flow from operation? The total cash flow from operations is $17,099 million dollars which can be found on page 41 of the Annual Report. What financial statement user would find this information most important?
Thursday, November 14, 2019
The Road to Becoming a Teacher Essay -- Careers Jobs Teaching essays r
Teachers bear the heavy responsibility of molding the minds of our nationââ¬â¢s most precious resource, its children. The road to becoming a teacher is a long one, involving post-high school education, people skills, and a desire to change lives. These traits, when accompanied by experience and good techniques, form the foundation for an effective, life-altering educator. à à à à à Before anything else, teachers must have a desire to impact the lives of their students (Education). Some teachers teach because they want to help children learn and grow and would like to make a contribution to society. Others have an intellectual fascination with a certain subject (such as math or history), have been inspired by one of their own teachers, or feel they have a sense of commitment to their country (Recruit). One thing is certain, teachers that go into the profession for selfish reasons will find it hard to commit to their career. The salary for a teacher is not likely to make a person rich, so their motives must be based on helping improve the minds of future generations (Kizlik). à à à à à If there is a desire to be a teacher, it must also be coupled with education, training, and preparation. To serve as a public school educator, one must have obtained at least a bachelorââ¬â¢s degree, completed an approved teacher education program, and be licensed (School Teachers). These qualifications are universal for all fifty States and the District of Columbia. Instructors may be licensed to teach the early childhood grades (usually nursery school through grade 3); the elementary grades (grades 1 through 6 or 8); the middle grades (grades 5 through 8); a secondary education subject area (usually grades 7 through 12); or a special subject, such as reading or music (usually grades K through 12) (School Teachers). à à à à à The requirements for licensing differ from state to state. However, it is a necessity to complete an approved teacher-training program with a prescribed number of subject and education credits as well as practiced teaching, supervised by an official. In addition, nearly all States demand applicants for teacher licensure to be tested for competency in basic skills such as reading, math, teaching, and subject matter proficiency (School Teachers). Most states use a standardized version of this test, known as the PRAXIS exam (Recruit). à à à à à It is recommended that prospective te... ...ear alone, experts estimate there will be 150,000 to 250,000 openings in the nationââ¬â¢s elementary and secondary schools. It is also predicted that there will be a need for 2.2 million teachers over the next ten years (Recruit). The greatest need for teachers occurs in rural and urban areas. There is also a great shortage of teachers in specific subjects, such as math, science, bilingual education, and English as a second language (Recruit). Despite this need, teaching is still considered to be one of the most underpaid professions for college-graduates. The average salary for a teacher in the United States in 1998 was $39,347.00 per year. California, however, is the eighth-highest paid state for teachers, receiving an average of $44,585.00 per year (Salary). Though the pay is not high, the rewards of being an instructor are like no other. Teaching provides a person with the opportunity to give back to their community and to impact a significant number of lives. Teachers have a great responsibility laid at their feet. But, with a desire to change lives, a likeable temperament, and the proper education there is now doubt that one can find true success in the field of education.
Tuesday, November 12, 2019
Compare ‘The Soldier’ written by Rupert Brooke and ‘Anthem for Doomed Youth’ written by Wilfred Owen
Lately we have studied two poems that were written during the time of World War One. They were ââ¬ËThe Soldier' written by Rupert Brooke and ââ¬ËAnthem for Doomed Youth' written by Wilfred Owen. Both of these poets were soldiers involved in fighting during World War One. ââ¬ËThe Soldier' is an uplifting and optimistic poem looking at the positive side of dying for your country when going to war. I think the poet Rupert Brooke wrote the poem to send home to his family to reassure them if he died it would be peacefully and not in pain. In the first stanza Brooke is saying that if he dies while away in this foreign country, that he'll leave a part of England there. The following quotation is an example that he is English through-and-through: ââ¬Å"A dust whom England bore, shaped, made aware, Gave, once, her flowers to love, her ways to roam.â⬠He was born and brought up with a certain kind of English lifestyle and culture. He then goes on to describe the flowers and winding paths making us think of England as idyllic and peaceful. He uses personification in the first line of the quote. It compares England to a woman giving birth to a child and bringing it up. In the second stanza Brooke describes England as a country of no evil and that he will remember it forever, he'll always have happy memories from the past when he lived in England. Some of the best memories being times he's spent with the people he loved. The final line in stanza two is: ââ¬Å"In hearts at peace, under an English heaven.â⬠This conveys that England has shaped him into who he is and he is proud of it. ââ¬ËThe Soldier' is a sonnet. A sonnet is a 14-line poem used to express personal feelings. His choice of words describe his personal feelings as well. These words all add reassurance to the poet's relatives that if he dies, it will be peaceful. Examples of the words used to describe the peacefulness are: ââ¬Å"blest, dream, gentleness, peace and heavenâ⬠. One of the main features that the poet uses in this in this poem is repetition. The most widely used word that the poet uses repeatedly is ââ¬ËEngland' and ââ¬ËEnglish' adding to the patriotism and significance that England has to him it isn't just a place it represents a culture and a set of values as well. The structure of the poem is that it has two verses and 14 lines in total. The rhyming scheme is- A B A B C D C D ââ¬â E F G E F G Each letter represents a line, two lines with the same letter means that it rhymes. Brooke uses alliteration, the consonant that is being repeated is an ââ¬Ëf', it is a soft sound yet again showing calmness and peacefulness: ââ¬Å"That there's some corner of a foreign field That is forever England.â⬠Other alliteration such as: ââ¬Å"Her sights and soundsâ⬠, ââ¬Å"Dream happy as dayâ⬠, And, laughter, learnt of friendsâ⬠. All these show how the poet feels about the possibility of his death. He is optimistic and knows he is prepared to die fighting for his country. The other poem ââ¬ËAnthem for Doomed Youth' written by Wilfred Owen is also a sonnet. ââ¬ËDoomed youth' mean all those young men to be sent to war and on the front are destined to die. In the poem the poet expresses his views on what should happen to these people when they die. They all should be given a funeral and a proper send off, even those on the battlefield. You can tell this because throughout the poem he mentions funerals and church services. The first stanza suggests the horror of death and how they compare these men to animals â⬠For those who die as cattle.â⬠There deaths have been brutal and violent. The first stanza demonstrate this, it is full of noise and violence to show the pandemonium of the battle compared to the funeral they would have had at home and how it differs: ââ¬Å"No prayers, bells, nor any voice of mourning save the choirsâ⬠The second stanza is more peaceful and shows the grief of the relatives when they find out what's happened and in the second stanza it looks at the kind of send off they would have had if they had been at home. It uses words such as ââ¬Ëcandles', ââ¬Ëhands of boys', ââ¬Ëtheir pall', ââ¬Ëholy glimmers of goodbyes' and ââ¬Ëflowers' all things that are related to a church service. The final line of this poem depicts the morning of the soldier's relatives: ââ¬Å"And each slow dusk a drawing-down of blinds.â⬠When a death occurred during this period the families who had lost people they loved, closed the blinds to show their sadness and to keep the rest of the world out. In this case the consonant being repeated is ââ¬ËD'. D is a harsh sound stressing the relatives coping with losing a loved one. This poem is also a sonnet it shows personal feeling of what the poet though about not getting a proper send off. The rhyming scheme is- A B A B C D C D ââ¬â E F F E G G The poem ends with a rhyming couplet that means the last two lines rhyme. In the first stanza the poet uses onomatopoeia to demonstrate the sound on the battlefield: ââ¬Å"Only the stuttering rifles rapid rattleâ⬠It is also an example of alliteration. This poem is against war and the inappropriate way these men have lost their lives. The general mood of he poem is anger and sadness. Anger because the young men died unnecessarily without having much of a life and sadness because all these people are dying needlessly and others are mourning because of this. ââ¬ËThe Soldier' and ââ¬ËAnthem for Doomed Youth' are both sonnets with two stanza and 14 lines but both poem are completely different in their take of the same situation.
Sunday, November 10, 2019
English Is Important for Our Daily Life Essay
As we all know, English is the one of important language in this world. If we cannot speak English even a little bit, we are called as a very poor in this community. We also cannot improve our life if we worst in English. We will feel loser if we in the group that use English as a medium to speak. According to the research that have been made by the group of University Malay, 70% of undergraduate student especially Malay student are not use English as a medium to speak. Itââ¬â¢s show that most of the student do not want to use English as a main language in their life. People always said that we must use our country language so that it indicate we love our country. The statement is not fault but we also must learn English for our future life such as to find a job, to communicate with foreigner, easy to understand if we find information through online and easy for student to survive in university life because most of the university in Malaysia use English as a medium to speak. One of the reason why we must learn English in our daily life is English is important to get a job. In this era, many people are jobless even though they have a degree. It is because they do not have a soft skill. Even though we got the best result in examination but we cannot speak in English, it is hard for us to find a job. Example is, if we want to work with a giant company such as Petronas, Sime Darby, Schlumberger and etc we need to face many process. One of the process is interview. Interview is one of the important process for us to face if we want to work with a giant company. Many giant company have a francais at the other country. So, they use international language that is English as a medium to communicate among the others. Therefore, they must do an interview in English to find an employee. If we have a soft skill like can speak fluently in English, the company will not hesitate to take us as one of their employee.
Thursday, November 7, 2019
International Criminal Court essays
International Criminal Court essays International criminal law has grown enormously over the last decade. With the International Criminal Courts legislation finally coming into play, I will be focusing on the reasons surrounding the United States withdrawal from the Statute. Americas perception of its responsibilities to international society has been questioned, but can this be related to their opposition to the Court ...opponents of the Court use a concern for international order to disguise a policy motivated by a narrow conception of the national interest (Ralph, 2003, p.195). The International Criminal Court (ICC) has successfully brought to surface the fundamental difference of opinion between America and the world concerning universal democracy. The extent of this can clearly be seen by the USAs foreign policy on communitarian concepts of justice, which will be analysed. The new jurisdiction can in theory bring to trial any person who has committed genocide, crimes against humanity, war crimes and or other a trocities. I will conclude the reality of this and look at future amendments to international law legislation that may be ratified due to the fundamental importance of nations agreement on global justice. The General Assembly decided that after the atrocities of Word War II the feasibility of an International judiciary should be examined. The International Law Commission established that such a court would be widely of benefit to society. Proposals for a draft statute were prepared in 1951. However a definition of aggression could not be decided upon and was therefore left pending until the assembly of parties could agree on a meaning, which would be in keeping with the charter of the UN. The Cold War brought any progression to a stand still and it was not until 1998 that the Rome Statute was ratified by the necessary sixty states. The International Criminal Court came of age just four years later. It...
Tuesday, November 5, 2019
If You Had Taken a Different Path Ice Breaker
If You Had Taken a Different Path Ice Breaker Almost everyone has wished at some point that they had taken a different path in life. We get started in one direction, and before long theres no turning back. Sometimes this isnt that big of a deal, but what a tragedy it is when a life so full of promise gets off track and derails. It can seem like theres no way to change direction. Wouldnt it be wonderful if simply stating the desire for a new path could inspire it to action? Cant hurt to try. Use this easy ice breaker game to find out if your students are in your classroom to find a new direction. Ideal Size Up to 30. Divide larger groups. Use For Introductions in the classroom or at a meeting. Time Needed 30 to 40 minutes, depending on the size of the group. Materials Needed None. Instructions Ask each participant to share their name, a little about the path they chose to take in life, and which path they would choose today if they could do it all over, knowing what they know today. Ask them to add how the different path is related to why they are sitting in your classroom or attending your seminar. Example Hi, my name is Deb. I have been a training manager, performance consultant, editor, and writer. If I could start over and take another path, I would study creative writing more and start my publishing career much earlier. Iââ¬â¢m here today because Iââ¬â¢d like to include more history in my writing. Debriefing Debrief by asking for reactions to the choices that were shared. Were the changes people would make just slightly different or completely different? Is it too late to change paths? Why or why not? Are people in your classroom today because theyââ¬â¢re working toward that change? Use personal examples from the introductions, where appropriate, throughout your class to make the information easier to relate to and apply.
Sunday, November 3, 2019
Marketing Image differentiation competitive advantage Essay
Marketing Image differentiation competitive advantage - Essay Example It should be noted that in this type of differentiation strategy, the product is not tangibly different from its competitors. The marketer's primary function, then, is the addition of intangible features which would enhance the image and position of the product in the market. Tangible differentiation is much more apparent and easily identified than intangible ones. In case of toothbrushes, Colgate and Oral B are tangibly different. Oral B toothbrushes are distinctive because of the red dye in the center bristles which fades and tells customers when they need a new toothbrush. On the other hand, Colgate offers its revolutionary toothbrush that focuses on overall hygiene with its tongue cleaner. Intangible differentiation can best seen in the laptop market. It should be noted that some notebooks offered by Hewlett-Packard and Apple Computers are the same in terms of memory, connectivity, battery life, etc. However, customers are willing to pay a premium for a Mac because it is marketed as an upscale product while HP is for the mass market. The price of the notebooks together with their images in the market succeeds in creating intangible differences for the product. Extreme examples of the two products which are tangibly the same but are differentiated in the market
Friday, November 1, 2019
Global warming caurse genetic changes Research Paper
Global warming caurse genetic changes - Research Paper Example These changed seasonal relations are explicable totally as temperature-responsive reactions (McDonald, 2). Climate changes on diverse geographic scales and timescales. Climatic changes monitored over a few decades associates with alterations in living populations and species. Some speculative grounds for anticipating types of climate-driven changes in species and populations that we observe nowadays to play out as hastened speciation over the timeline of thousands or millions of years exist (Barnosky& Kraatz, 3). Global warming is moving at a quicker rate at more northerly latitudes, which is leading to less cold stress caused by extreme winter and longer growing seasons. Species of animals have been enlarging their range toward the limits and populations have been developing, migrating or reproducing earlier over the past 40 years. Phenotypic plasticity or the capability of characters to change their behavior, morphology or physiology in response to modified ecological circumstances have attributed to these developments and changes (Connor, 2). Many species are changing to the lengthened growing season caused by the slight rise in standard global temperatures over the past century. Seeds are sprouting, birds migrating and frogs regenerating earlier. All of these however are not lasting genetic transformations but changes in individual behavior (Nature.com, 1). Numerous studies have indicated connections between climate drifts over the past 50 years or so and changes in population density, in the geographic variety of species or in other parameters that affect the number of offspring produced. Such effects have been monitored in different mammals such as moose, deer, African antelope, bighorn sheep, caribou, musk oxen and foxes. Therefore, it appears likely that climatic changes influence how animals are distributed on
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